把问题摊开来讲。Ask the questions nobody asks.
提问的不是外人，而是我们国际事业部的欧洲同事。技术、预算、合规、供应商选择——不卖服务，先建立认知。 Questions come from our own international team — a European colleague asking the people behind the company what every going-global founder actually wants to know. Tech, budget, compliance, vendors — insight first, pitch never.
一档替你提问的节目A show that asks on your behalf
决定把业务做到海外之前，每个老板心里都有一串问题：钱该花在哪、坑在哪里、该信谁。这档节目不回答广告里的问题，回答真实的问题——提问的不是外人，是我们国际事业部的欧洲同事，问题包括那些不太好答的。 Before taking a business overseas, every founder carries a list of unasked questions: where the money goes, where the traps are, whom to trust. This column answers the real ones — asked by a European colleague from our own international business team, including the hard parts.
不念稿No scripts
真实对话，允许说「不知道」，允许讲失败。Real conversations. It is fine to say "we don't know" — or to talk about failures.
不报数字No vanity numbers
不堆客户量和覆盖面，只讲方法和边界。No client counts or country tallies. Method and boundaries only.
不点客户名No named clients
案例一律脱敏，讲决策与代价，不讲八卦。Cases are anonymised: decisions and trade-offs, never gossip.
双语呈现Bilingual by default
英语访谈配中英双语字幕与逐字稿，两边观众都不掉队。English interviews with Chinese and English subtitles and transcripts.
出镜的人The people you'll meet
提问的人来自我们自己的国际团队；嘉宾的工作是回答——包括那些不体面的部分。The questions come from inside the company; the guests answer — including the parts that are not flattering.
国际事业部 BD 与解决方案专家，欧洲人，英语 / 德语。她不替公司说话，她替客户提问。BD & Solution Expert in our international business unit. She doesn't speak for the company — she asks for the clients.
回答为什么做这件事、我们不接什么项目、以及犯过的错。Why we do this, what we say no to, and what we got wrong.
交付标准、需求与合同、以及「靠谱」到底指什么。Delivery standards, scoping, contracts — what "reliable" actually means.
一个项目怎么从第一次见面走到上线，由一线的人来讲。How a project goes from first call to launch, told from the front line.
工程师与项目负责人将陆续出镜。Engineers and project leads will join through the season.
五个话题方向Five directions
预算、合同、供应商评估、MVP、合规——出海第一年最容易做错的决策。Budget, contracts, vendor vetting, MVPs, compliance — the decisions that go wrong in year one.
为什么做这件事、边界在哪里、犯过什么错。Why we do this, where our boundaries are, what we got wrong.
从需求会到验收：流程、文档、出问题时如何沟通。From kickoff to acceptance: process, documentation, and how we communicate when things go wrong.
跨文化团队怎么协作，一线工程师和项目负责人的一天。How a cross-cultural team works, and a day in the life on the front line.
AI 正在改变什么，欧洲、东南亚、中东市场各自的逻辑。What AI is changing, and how Europe, Southeast Asia and the Middle East actually differ.
首季 12 期预告Season One — twelve episodes
每周一期，英语访谈配中英双语字幕。以下为首季选题，正式上线后每期附完整视频与双语逐字稿。One episode per week, English with Chinese and English subtitles. Full videos and transcripts will accompany each episode at launch.
| 期数EP | 主题Topic | 出镜On camera | 状态Status |
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首季上线，第一时间通知你Be first to know at launch
留下邮箱，首季第一期上线时我们会通知你。不发广告，不发周报，只在大事发生时说话。 Leave your email and we'll ping you when Episode 1 goes live. No newsletters, no noise — only launch news.
订阅仅用于上线通知 · 不会向第三方披露Used for launch notification only · never shared